Promote your brand: advertise to students
Overview
The University of Reading is based on three campuses, the beautiful 320 acre Whiteknights Parkland campus, Bulmershe Court and London Road.
Founded in 1910, Reading University Students' Union provides an essential voice for students within the University and the local community.
With a student population of more than 20,000 students based at Reading, this offers a huge opportunity to advertise to the ABC1 consumers of the future. We can provide a direct link between you and the potentially lucrative market you are aiming to target. Let us create trusted channels of communication which will allow you to build lasting relationships with a group of people who are both part of the youth market of today and the affluent consumer group of tomorrow.
Research shows that students are more likely to try new products and services at this stage of their lives than at any other and that once this product loyalty is achieved, it sticks. So, whether you are a national brand looking to increase your market share or a local service or tradesperson looking to attract and retain a larger customer base, RUSU Marketing can offer you an array of media solutions. These include press advertising, event sponsorship, web advertising, Freshers' and Returners' mailings, flyer distribution and more.
Some of our previous clients have included:
Barclaycard, Endsleigh PriceWaterhouseCoopers
Blackwell HMV Rileys
Compass KPMG Specsavers
Deloitte Lloyds TSB STA Travel
Debenhams London Irish RFC 3 Mobile
Download our RUSU Media Pack 2011 today and see how together we can turn opportunities into sales...
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Approximately 10,000 new and returning students attended the Freshers Fayre each year. This is a hugely popular event and in this year will be taking place during Fresher's week on:
Wednesday 6th October 2011
Thursday 7th October 2011
Open to both commercial companies and charities, this is a great opportunity to distribute promotional materials, increase brand awareness and meet potential customers face to face.
Premium Commercial Stall for 1 day £600
Premium Commercial Stall for 2 days £1000
Standard Commercial stall for 1 day £550
Standard Commercial stall for 2 days £900
Charity £65 per day
The Fresher's Fayre is renowned for being one of the most exciting events for the students and is an occasion not to be missed.Places are limited so early booking is recommended.
Some of our previous attendees have included:
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Accor Hotels
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Dolland & Aitchison
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Specsavers
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Apple
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Endsleigh
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STA Travel
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Barclaycard
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First Great Western
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Boots
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Ginsters
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Compass
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HMV
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Reading Borough Council Transport
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Consumer Direct
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Lloyds TSB
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TV Licensing
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Debenhams
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London Irish RFC
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Virgin Mobile
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| Domino's |
Rileys |
Vue Cinema |
'Extremely well organised, very 'Excellent - really enjoyed and definitely
helpful staff. A great event' be back next year'
TV Licensing Compass Group
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Direct Mailing
The Summer Mailout is a chance to target new and current students in the summer holidays while they are still at home.
Our annual Freshers' Mailing is sent to all 5000 new students in their homes a few weeks before they come to the University of Reading, a time when they are most eager to receive information about University life. This is an opportunity to make an impression before they arrive by including a flyer to highlite your brand.
The Returners' Mailout goes out to 6000 2nd and 3rd year students at the end of the summer vacation period. Take this opportunity to include your flyer to help increase and reinforce your brand awareness before the new term begins.
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Spark* Freshers' Publication
Another great way to get your message out right at the start of the new academic year is through Spark*, the student newspaper.
The Spark* student newspaper offers a great opportunity to target Reading students and raise your company profile. The Freshers edition kicks off the new academic year and is printed ready for the new students arriving during Freshers' week. The newspaper can be picked up from the Students' Union and is distributed into all the Halls of Residence. With a run of 3,000 and printed in full colour tabloid format, this is an excellent opportunity to raise your company profile.
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